While doing some research to answer a recent
question from a reader about data charges and data caps, I came across some
updated statistics on webpage sizes as measures in bytes. This is an area I had not
looked at for some time. What struck me was how much the average webpage size
had increased.
According
to the HTTPArchive website, the average page size as of 01 Nov 2013 was 1.6 MB
(megabyte). This compares to 14 KB in
1995, 93 KB in 2003, 300 KB in 2008, 828 KB in 2012 and 1.2 MB in Jun 2013. Some
commentators are expecting a page size of close to 5 MB by 2015 or sooner.
The
authors attribute the significant growth of page size to improved hardware, in
particular the high resolution screens used by tablets together with high
resolution cameras and smartphones. Extensive
us of Flash and Java on web pages also contributes.
A
few years ago web designers would build to the lowest common denominator screen
size but now they tend to use more uncompressed images to fill the space on the
high resolution screens. Social media users are posting images directly from
their cameras and smartphones without any editing or compression. In both cases
this results in images having a file size of several MB instead of less than
100 KB which is sufficient for routine viewing. In image intensive applications
this can add up quickly.
What
does this all mean? If you have an Internet plan without any data caps, not
very much. Unfortunately, most of us have to live with fixed data caps and associated
extraordinarily expensive overage fees – think $10 to $15 per GB. .
So
not only are we using the Internet more either voluntarily or because in some
instances it is the only way to get service but the data we are transferring is
increasing in size without providing any incremental increase in information.